What Brand Is Your City?
The idea — and process — of identifying, shaping, and promoting a particular image of a city or neighborhood has come to the fore in both the academic and popular press. It’s called “branding.” A few notes from the Editor.
The idea — and process — of identifying, shaping, and promoting a particular image of a city or neighborhood has come to the fore in both the academic and popular press. It’s called “branding.” A few notes from the Editor.